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Client: Dublin Town  Agency: Creative Inc  Role: Design/Branding

Dublin Business Improvement District is a not for profit organisation charged with creating a welcoming and economically viable environment in central Dublin. The client approached us after research revealed that neither citizens nor consumers were aware of the brand or its important work.

The solution involved restructuring the organisation under one brand. An existing online sub brand, Dublin Town became the new face of the organisation. The words “In Town” were highlighted in the logotype, giving the organisation a sense of presence in the city. A stamp was created for co-branding situations and to distinguish the logistical side of the organisation.