Irish Red Cross BrandingBrand Guidelines, Branding
Irish Red Cross Branding
Client: Irish Red Cross Services: Identity/Branding
The Irish Red Cross approached us to refresh their current branding. Inconsistencies with how they communicated their message across different channels including print and digital were a key issue.
The solution involved developing a mark specifically for Ireland, alongside a look and feel that was consistent with the International Red Cross guidelines. This also included designing an identity for the Red Cross Youth and introduced a set of bespoke typefaces.