Irish Red Cross Branding

Client: Irish Red Cross  Services: Identity/Branding

The Irish Red Cross approached us to refresh their current branding. Inconsistencies with how they communicated their message across different channels including print and digital were a key issue. 

The solution involved developing a mark specifically for Ireland, alongside a look and feel that was consistent with the International Red Cross guidelines. This also included designing an identity for the Red Cross Youth and introduced a set of bespoke typefaces.

www.redcross.ie