Hereford Prime Packaging

Branding, Package Design, Print

Hereford Prime Packaging

Irish Hereford Prime Packaging

Client: Irish Prime/Carrefour  Services: Design/Packaging

After agreeing an exclusive deal with Carrefour Italia to stock its Irish Hereford Prime range of products, Irish Prime approached us to design the packaging. Communicating a premium look and feel with emphasis on its Irish origins was important for the brand.

The solution employed a simple ribbon device indicative of the products many awards. This device could be applied quickly to packaging as it is prepared in the shop. A second packaging device was used for more premium cuts of meat. The language “A cut above” was used to reinforce a premium feel. Green and metallic gold were used alongside imagery to communicate the products origins. The brand was rolled out across packaging, POS, print and digital.