First Aid by Irish Red Cross

Brand Guidelines, Branding, Charity Organisation, Logo Design

First Aid by Irish Red Cross

First Aid by Irish Red Cross 

Client: Irish Red Cross  Services: Identity/Web/UI

First Aid is a sub-brand of the Irish Red Cross. Historically first aid training has come under two umbrellas; commercial and the National Training Department. This has served only to confuse public messaging. The final solution brings both departnments together, increasing awareness of their First Aid profile, while still sitting comfortably with the Red Cross brand.