First Aid by Irish Red CrossBrand Guidelines, Branding, Charity Organisation, Logo Design
First Aid by Irish Red Cross
Client: Irish Red Cross Services: Identity/Web/UI
First Aid is a sub-brand of the Irish Red Cross. Historically first aid training has come under two umbrellas; commercial and the National Training Department. This has served only to confuse public messaging. The final solution brings both departnments together, increasing awareness of their First Aid profile, while still sitting comfortably with the Red Cross brand.