Client: Dublin Town Agency: Creative Inc Role: Design/Branding
Dublin Business Improvement District is a not for profit organisation comprising of businesses charged with creating a welcoming and economically viable city environment. The client approached us with a brand structure that was confusing and fragmented. Research revealed that neither citizens nor consumers were aware of the brand or the important work they were doing.
The solution involved aligning all aspects of the organisation under one brand. An existing sub brand, Dublin Town, became the new face of the organisation. The words “In Town” were highlighted in the logotype, giving the organisation a sense of presence in the city. A stamp was created for co-branding situations and to distinguish the logistic side of the organisation.